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廣告信念──2020撐蘋果撐香港廣告結集

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ISBN: 4892670840880
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DESCRIPTION

大數據時代誰還會付費睇廣告?

香港人會。

2020年8月10日警方搜查報館並拘捕壹傳媒創辦人黎智英,《蘋果日報》迎來久違的廣告浪潮,4個多月刊登廣告超過1,000版,聯署合資、連儂牆留言及刊登分類廣告客戶估計上萬人。
無論是肉麻告白5201314的香港人,費盡心思設計聯署昭示公義的舊生們,抑或一起建立黃色經濟共榮圈的大小商戶各區街坊,紛紛以圖像、藏頭詩、暗號等不同創意呈現對自由社會的追求與信念,透過紙張和油墨向同路人廣而告之,「我哋真係好__鍾意香港」。
舊時在報紙賣廣告很奢侈,一版廣告價錢不菲;如今紅線處處在《蘋果》賣廣告更奢侈,每個廣告都價值不凡。我們挑選近500個廣告出版《廣告信念──2020撐蘋果撐香港廣告結集》,自由身記者鄭美姿訪問數十位「廣告客戶」,看看背後每一個香港人的面貌,作為2020年崩壞香港的另一面紀錄。

BOOK DETAILS

Author陳沛敏、林文宗、鄭美姿
Translator
Illustrator
Publisher蘋果日報有限公司
Published Date
Language
Printing全彩
Format精裝
Page
Dimension in CM

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廣告信念──2020撐蘋果撐香港廣告結集

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