賺錢公司都在用的高獲利訂價心理學
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DESCRIPTION
・榮登日本各大書店排行榜行銷類書籍No.1，上市兩週緊急再版
・著作銷量高達85萬本的人氣行銷專家永井孝尚新作
・用有趣的實例講解最新行銷戰略理論與正規行為經濟學，精準掌握消費者的內心
漲價賣到翻，低價照樣賺！一本搞懂消費者行為
好商品若訂錯價格就賺不到錢，相反的，只要解訂價策略的邏輯，就能輕鬆賺大錢
努力製作出好商品，灑大錢行銷，為何還是沒有賺錢？業績不振，卻只能降價打折來提高營業額？在商業行為的現場，很少人知道訂價的邏輯，但價格是行銷策略中至關重要的主題。人氣行銷專家永井孝尚從行為經濟學與行銷的角度出發，淺顯易懂地介紹訂價策略全貌，讓讀者簡單理解並實際運用。
！實證有效的訂價策略！
・結婚戒指的價格為何是男生月薪的三倍，定錨效應的魔法
・降價一千圓，不如花一千圓回收舊貨，稟賦效應讓客人感覺良好的秘密
・宜得利和添好運低價的秘密，是把便宜當作賣點的成本領導策略
・門可羅雀的滑雪場因「十九歲免費」起死回生？限定優惠券的魔力
・七十歲客人去吃到飽燒肉，可以少付一千日圓？彈性訂價的使用時機
・高價商品不要用！尾數價格效果讓人感覺更便宜？
・天天穿新衣、年年開新車⋯⋯訂閱制度如何打造企業穩定獲利
＃錨定效應＃展望理論＃成本領導策略＃SPA模式＃免費模式＃免費增值＃稟賦效應＃訂閱模式＃動態訂價＃經常性模式＃捆綁銷售⋯⋯
BOOK DETAILS
| Author | 永井孝尚 |
| Translator | |
| Illustrator | |
| Publisher | 一心文化 |
| Published Date | 2020-01-07 |
| Language | 繁體中文 |
| Printing | 黑白 |
| Format | 平裝 |
| Page | 240 |
| Dimension in CM |
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